7 Ways to Market Your Self-Published Book
- Start Before The Book is Finished
- Create a Strong Pre-Launch Presence
- Make Personal Appearances
- Set Deadlines for Your Pre-Launch Campaign
- Actively Lobby for Reviews
- Get Your Book Launch Platforms in Place
- Make an Event of Launch Day
Let’s start this off with Step 1: Start Before The Book is Finished.
Start a conversation about your book.
- Mention it. Allow yourself to get excited about it.
- Ask people questions related to your book topic
- Share its creation ups and downs
- Talk about the PREMISE behind your book
- Share what is motivating you to write it
- Blog about your book, your motivation or your topic—not just on your own blog, but as a guest blogger
You should also begin to find out what people want from your book. What do they complain about most when looking for the information you plan to offer? What are their “hot spots” about the topic? What gets them excited about your information?
Now think about how you will reach those readers. Are they easy to find? Are they on a certain blog or social media? How will you handle your pre-launch and what will it entail?
At this point you have to think about all of the things that will intrigue a reader. And you need to focus on those things as you write the book. You need to think about the marketing as you write.
That’s the start of this series on 7 Ways to Market Your Self-Published Book. Next time, I will dive into the remaining six kick-ass methods.