First, create a Facebook Author Page and make it all about your book. When the next book is coming out, you’ll replace the cover graphic that you create for this book’s Facebook Page with a cover graphic for your next book. This gives you instant credibility, plus you can showcase to your friends and family what you are up to.
Your Facebook Author Page is a wonderful canvas for all sorts of promotional opportunities, so make sure you do use calls to action, when you have something for people to click-through. You can offer a sign-up incentive right in your cover photo or create a “Coming soon…” announcement. Either works to get some traction.
So, there is no wrong or right way to use your Facebook Cover Photo. Whether or not your strategy is effective and the right choice for you, however, depends on your goal and your purpose for your Cover Photo; what stage of marketing you are at with your book; and whether or not you have included the best call to action for that particular purpose.
Join Twitter or reactivate your Twitter profile. This is the platform where serious interaction between writers, readers and book promoters is always white-hot. You’ll find beta readers via Twitter relationships, potential reviewers, other writers who can be a fount of promotional tips—and, of course, your ideal reader.
The key to Twitter success for authors lies in learning what hashtags to use or create—then using them in posts. Authormedia.com provides a comprehensive list of the most popular, evergreen ones in the article, “44 Essential Twitter Hashtags Every Author Should Know”.
I’ll dive into the next step Make Personal Appearances next time.